Our Story

                                                                                                                                                                                  At Charming Shark, our mission is to provide our customers with the highest quality and most diverse collection in the Lifestyle Jewelry industry. We achieve this by maintaining our prestigious quality of products for each of our fellow explorers, beach bums, and nature lovers.  We pride ourselves on being of the first companies in the US to hire intellectually disabled people seeking to grow through employment. We continue our support for disabled people through donations to Access Surf.




                                                                                                                                                                                                                                                                                 Established in 1984, our team has continued to provide an ever-growing level of service and energy that has upheld the same values since day one. We are proud to be known as one of the most recognized jewelry company in the industry. Explore our collections and let us show you the very best of Surf and Boho jewelry!



                                                                                                                                                                                We remain committed in our effort to provide the best and most innovative products in the lifestyle & surf jewelry market. Our passion and energy for the Charming Shark brand will continue to make us the most recognizable name in the industry. Our products move ahead of the trend. Forever providing the perfect mix for our fun loving family. 


How It All Got Started

Michael Kapica served four years in the Navy, stationed at Pearl Harbor, Hawaii. It was here, surrounded by tropical vibes and massive swells, that the idea for surf jewelry really took root. Having been a surfer for all his life, he thought of design ideas that could forever change simple shell, surf, and beach jewelry. With a goal of separating it from cheap tourist-luring jewelry. 

The market at the time had no branded product, display, or service of any kind. This was an opportunity to make waves in the jewelry trade. Michael bared inspiration from the stunning Hawaiian environment, as well as modern and vintage styles alike. Armed with this, some unique displays, and a service program, things took off for this company. The blooming company went from a van to a motor-home, then to a garage, then to our first warehouse in 1988. 

The company began growing, and more workers were brought aboard. Alongside jewelry design, Michael came up with an idea that was the first of its kind. That was to employ and bring intellectually disabled people seeking  growth through employment onto the team. Many phone calls and faxes later, (remember, this is the 80's & 90's people) the program began. Charming Shark is the first company to employ intellectually disabled people, a program that caught on quickly to many large corporations, helping society grow as a whole.

We are proud to have a great friend and surfing hall of famer Juan Rodriguez on board alongside our other admirable partners. Alongside Juan, we are pleased to work with designer Eddie Lobanovsky and our overly dedicated team of surfers. 

Thank you for taking time to read the story of our company and the goals we continue to set for our customers, our community, and of course - ourselves. We hope that you enjoy exploring our collections, our Instagram (@charmingshark), and welcome you to join us along for the beautiful ride.